Live Streaming: Best Practices in Developing an Effective Strategy

When Not to Live Stream

Before getting into the details of how to conduct the best possible live stream, I think that it’s important to take a few moments to discuss when not to live stream. Live streaming can offer so many benefits for you and your audience. But as you can guess, it isn’t right for every single situation.

The Most Important Thing in Live Streaming

When developing a live streaming strategy, there are many different things to keep in mind. Nonetheless, I think that there is one thing that is more important than many of the other factors that you must keep in mind.

A Story of How We Leveraged Live Streaming to Grow Our Business

So you know that practice is important to leverage live streaming. Without it, you’re going to find it difficult — no matter how valuable your content is.

Planning Your Live Stream

So considering all of the above, let’s now talk about how you want to go about planning your live stream. While there may be some interruptions in your live stream, you still want to put in the time so that it goes as smoothly as possible. Moreover, you want your live stream to keep moving and stay exciting. Doing this helps your audience stick around and respond to whatever call to action that you’re promoting.

Recording Your Live Stream

A large part of an effective live streaming strategy comes down to preparation. Putting in the work before you start recording can help you save time and help you create better live streams. You don’t want to ignore it.

After Your Live Stream: Leveraging the Waterfall Method

So once the recording has concluded, many may think their work is done. After all, one of the best parts about live streaming is that hosts get to engage with their audiences in real-time. But like I mentioned above, an important part of a successful live stream is marketing it after you’ve finished recording.

Creating a Top-Tier Live Streaming Strategy

While live streaming technology isn’t brand new, there are still so many underrated benefits to using it in your business. In fact, I’d argue that the value of live streaming was the most valuable thing that I learned last year.



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Ruben Dua

Ruben Dua

Follow to be uplifted, founder of, currently looking for his next Taco Tuesday. Connect on IG/TW/FB/YT at @rubendua. Learn more about Dubb at