How to Utilize Videos Throughout Your Sales Process

How Video Solves Problems and Brings Out Humanity

Before getting into the nitty-gritty of how to utilize videos throughout your sales process, I think it’s important to explore what makes video so special in sales. I’m sure that you are already consuming lots of videos in your personal life, whether it is following your favorite influencer on TikTok or watching an educational video on YouTube. What makes it so valuable in the sales context?

Best Practices in How to Utilize Videos Throughout Your Sales Process

With that discussion in mind, let’s now discuss some of the tangible steps that you can take to utilize videos throughout your sales process. As you can imagine, there are plenty of ways that you can do this. I want to focus on some of the most effective strategies. Whether you choose to implement some or all of these strategies, you will quickly discover that you are building stronger relationships with prospects and generating more sales.

  • Communicate via Facebook Messenger: Facebook Messenger can be a great communications outlet for prospects that don’t want to provide their phone number or email address. While it may be unconventional, don’t hesitate to consider this call to action.
  • Completing a form: This is a more conventional call to action that can provide a wealth of knowledge about your prospects. Whatever information that you’re looking for, you can design a form that gathers that type of information.
  • Make a purchase: Think that your prospects are ready to make a purchase? If so, don’t hesitate to include this call to action below your video.

Take Advantage of These Opportunities

So in this post, we covered a whole host of ways to incorporate video throughout your sales process. It isn’t just the first touchpoint. Instead, there are many more opportunities to leverage video to generate more sales.

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Follow to be uplifted, founder of dubb.com, currently looking for his next Taco Tuesday. Connect on IG/TW/FB/YT at @rubendua. Learn more about Dubb at dubb.com.

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Ruben Dua

Ruben Dua

Follow to be uplifted, founder of dubb.com, currently looking for his next Taco Tuesday. Connect on IG/TW/FB/YT at @rubendua. Learn more about Dubb at dubb.com.

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