How Google “Web Stories” Could Change The Internet

The Sudden Rise of Instant Videos

As you will quickly see, Google Web Stories is a recent iteration of the many types of “story tools” that are in the market today. Arguably, the first web story feature was found on Snapchat. Snapchat Stories were and still are, a great way to create quick, ephemeral content that you could share with your audience members. From Snapchat Stories, we have come to know and love tools like Instagram Stories and TikTok. Even Twitter released a new feature called Fleets, which lets Twitter users share stories like they would on Instagram Stories. Now, you can’t go on social media websites and avoid seeing the stories of family members, friends, and even corporations.

Google’s Foray Into Instant Videos

While there are likely plenty of reasons behind the decision, Google’s foray into instant videos shows the format’s staying power. That being said, it appears that Google is looking to take this one step further. Specifically, it is trying to create an open story format for the entire Internet.

Several Third-Party Services to Help You Leverage This New Tool

There is one caveat in this entire discussion, however. Importantly, Google itself is not creating the tools that you would expect. Rather, it is more like Google is creating the structure and format. Google is also providing the documentation for the code, making it easy for developers and those more technically-oriented to use Google Web Stories in any way that they want.

Important Problems that Google Web Stories Solve

So considering all of these ways that you can use Google Web Stories, it is also important to think about why Google Web Stories is so powerful. In other words, what types of problems can Google Web Stories solve?

Take Advantage of This New Tool

Like any new tool, Google Web Stories has its nuances. It’ll likely take you some time to get used to them. But when you do, I’m sure that you’ll see the value that they can bring to your organization. In the end, it is worth your time to learn about and include this awesome new tool in your marketing work.

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Follow to be uplifted, founder of dubb.com, currently looking for his next Taco Tuesday. Connect on IG/TW/FB/YT at @rubendua. Learn more about Dubb at dubb.com.

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Ruben Dua

Ruben Dua

Follow to be uplifted, founder of dubb.com, currently looking for his next Taco Tuesday. Connect on IG/TW/FB/YT at @rubendua. Learn more about Dubb at dubb.com.

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