Big Announcement: NEW Book “Parasocial”

Ruben Dua
3 min readJul 22, 2023

Are you ready to embark on a journey that will blow your socks off? Picture this: some of the greatest ideas in history started as jokes! Yeah, I’m not kidding. From inventors dreaming up electric cars to crazy stunts like parachuting from outer space, the power of whimsy has led to incredible innovations. It’s like our inner child’s imagination holds the keys to the universe!

Now, let me take you back to a moment of pure hilarity on my podcast, Connection Loop. I decided to play “Shark Tank” for authors with a book publisher, Vince Warnock, and boy, it turned out to be one epic rollercoaster ride! With bated breath, I pitched a book idea that didn’t even exist yet — talk about flying by the seat of your pants!

But hey, something magical happened during that podcast — my wild pitch sparked an idea that would become my next book, “Parasocial.” Are you ready to uncover the secrets of the parasocial relationship? Buckle up, because it’s going to be one heck of a cosmic ride!

Before we dive into this bizarre and brilliant concept, let’s break it down. A parasocial relationship is like having a one-sided friendship with someone you’ve never met in person. You know those YouTube personalities or TV characters you binge-watch? Yeah, it’s like having a virtual buddy in your life. It’s fascinating, isn’t it?

But there’s more to it than meets the eye. In “Parasocial,” we’ll venture into the world of neuroscience, but don’t worry, no geeky mumbo-jumbo here. We’ll explore storytelling’s enchanting powers — the kind that makes you lean in closer, craving for more. It’s like forming an unbreakable bond with the storyteller, and believe me, it’s mind-boggling!

And here’s the kicker — the parasocial experience is infinitely scalable! Imagine having a legion of fans rooting for you and your brand, minus the screaming fanatics outside your house.

Now, let’s talk about trust — the elusive unicorn of the internet age. In a world where stranger-danger is a real thing, building trust seems like a Herculean task. But fear not! “Parasocial” will equip you with strategies to forge meaningful connections and dissolve those walls of skepticism.

The icing on the cake? Video is the key to unlocking the power of parasocial relationships. Think about it — when you watch someone’s video, it’s like you know them on a deeper level. It’s that uncanny feeling of being connected despite never having met face-to-face. Pretty amazing, right?

My fascination with parasocial relationships began when I co-founded a software company, Dubb, where people created videos, building meaningful connections through asynchronous videos. I didn’t know it at the time, but that was my entry into the enchanting world of parasocial relationships.

The best part? There’s so much to explore, and I can’t wait to dive in with you! From the science behind this phenomenon to the humanity that binds us all, “Parasocial” promises to be an eye-opening adventure.

So, get ready to be fascinated, thrilled, and awestruck by the wonders of my upcoming book, “Parasocial.” Trust me, it’s a cosmic experience you won’t want to miss!

Keep an eye out for updates on the book’s release, exclusive content, and who knows, maybe a few surprises along the way! Thank you for joining me on this exhilarating journey, fellow wanderers!

Meanwhile, enjoy the YouTube I created here.

Until next time, stay curious and keep dreaming big!



Ruben Dua

Follow to be uplifted, founder of, currently looking for his next Taco Tuesday. Connect on IG/TW/FB/YT at @rubendua. Learn more about Dubb at